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FilmStruck streamed the Criterion Collection for two years — WarnerMedia cut it

FilmStruck, launched by Turner Classic Movies and Criterion in November 2016, was shut down on 29 November 2018 as WarnerMedia reorganised for HBO Max.

FilmStruck · 2018-11

怎么回事

FilmStruck launched on 1 November 2016 from Turner Classic Movies and the Criterion Collection: a streaming home for classic, foreign and art-house cinema, with curated seasons, filmmaker interviews and 500 films at launch, 200 of them Criterion's. It grew to more than 1,600 titles by February 2018 — over 1,200 from Criterion — absorbed Warner Archive Instant that April, and added Warner Bros. classics like Casablanca and Citizen Kane. Subscriptions ran around $20 a month.

On 26 October 2018 WarnerMedia announced the service would end. Turner and Warner Bros. Digital Entertainment called FilmStruck 'largely a niche service' and redirected the investment toward their mass-market portfolio as the company prepared HBO Max; sources said the decision was made before AT&T had even closed its acquisition of Time Warner. FilmStruck shut down on 29 November 2018.

The outcry from cinephiles, filmmakers and film teachers was immediate and public. On 12 November 2018 filmmakers issued an open appeal, and on 16 November WarnerMedia and Criterion announced that the Criterion Channel would launch as a standalone service in spring 2019 — the niche Warner had cancelled, rebuilt under a new name.

为什么会这样

  • WarnerMedia was consolidating everything around one mass-market platform, HBO Max; a cinephile niche did not fit the blueprint.
  • The shutdown was strategic, not financial — decided before the AT&T deal even closed.
  • The Criterion library proved too valuable to lose: WarnerMedia relaunched it as a standalone service five months later.
代价2-year service, cancelled in restructure代价高昂

教训

WarnerMedia cancelled its acclaimed niche streamer to build one mass-market platform — then spent the next five months rebuilding it as the standalone Criterion Channel.

后来呢

The Criterion Channel launched in spring 2019; a version of it also arrived on HBO Max when that service launched on 27 May 2020.

资料来源

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