Burger King Spain put the Hindu goddess Lakshmi on top of a ham sandwich

怎么回事

为什么会这样

• A hyper-local ad — meant for a handful of Spanish stores — still had to answer to a global religious community once photographed and shared, a gap between the ad's intended reach and its actual reach.
• Pairing a deity revered by vegetarians with a meat product compounded the offense on top of commercializing a sacred figure at all — either choice alone would have drawn complaints.
• The speed of the pullback — hours after global coverage — suggests the ad was approved by people who never modeled how the image would read outside its narrow local context.

后来呢

Burger King withdrew the ad; commentators later noted the episode fit a recurring pattern of the brand running religiously or culturally provocative local ads that then draw international backlash.