BRSG's condom box looked so much like Pepero that an idol posted it by mistake

怎么回事

为什么会这样

• A packaging tie-in built to mimic another product's look succeeds exactly when it becomes indistinguishable — BRSG's design succeeded at that goal and got the exact accident the goal implied.
• A promotional gimmick aimed at retail shelves didn't account for how the product moves once it leaves the store — a fan's phone camera was a context nobody in the design process planned for.
• The apology owned the resemblance as the whole problem, not the idol's mistake — correctly locating the design choice, not the accidental user, as the actual cause.

后来呢

BRSG did not withdraw the product; the incident mainly generated viral amusement rather than lasting reputational damage, and Eric's own apology drew as much attention as BRSG's.