Yuccs grew to €8M on a premium story, then hit insolvency when the story stopped paying

Yuccs was a Spanish footwear brand founded in Mallorca in 2018 by Pablo Mas, built on a premium, consciously-designed story: everything produced in Spain, fair working conditions, a low carbon footprint and proprietary merino wool fabrics. Its minimalist sneakers — reportedly worn and even approved by King Felipe VI — gave the young label a distinctive media profile.

The business expanded along the lines its story promised: a textile and knitwear line launched in 2023, physical stores opened in Madrid, Barcelona, Bilbao, Palma and Oviedo, and it aimed for €10 million in sales and deeper international expansion, including a new Portuguese market push.

By the numbers the story was not translating into a durable business. Yuccs closed 2023 with revenue of €8 million, below the €10 million ambition, and by the end of 2024 derived 65% of its sales online and only 35% from retail, having already pulled back to a Madrid flagship and its home Mallorca store.

On 17 September 2025 Yuccs filed a voluntary concurso de acreedores (creditor proceedings) at the Commercial Court number 3 of Palma de Mallorca, citing the current economic and social context. It declined to make public statements, and its stores and website continued to operate normally in the meantime.