Whiskey & Wealth Club promised 8–18% returns on cask whiskey — the ASA banned the ads

In July 2025, Whiskey & Wealth Club — a cask whiskey investment firm — ran paid Facebook ads and landing pages claiming 'investors can expect an average of 8–18% return per annum' and, on certain exit strategies, a projected 55% per annum return. The ads touted partnerships with 'the world's leading distilleries' and 'exclusive industry pricing'.

The ASA upheld a complaint in January 2026, ruling the ads misled consumers by quoting average and projected return figures without explaining the variables — holding periods, exit strategies, market volatility, and the fact that cask whiskey investments are unregulated. Without that context, readers could assume the returns were guaranteed or broadly typical.

The company defended the 8–18% figure with a spreadsheet of sales and exit data, and called 55% a maximum projection already removed from the site. It admitted the asterisk disclaimer — 'returns subject to fluctuation and not guaranteed' — only appeared on scroll and vanished when scrolled past, and said it had since made it permanently visible. The ASA said future ads must substantiate any return figure and state that cask whiskey values are variable and the investment unregulated.