TV4 trailer for 'From' hid that the show needed a paid tier

TV4 ran a trailer for the series 'From' on its own channels. In the corner of the trailer, text read 'Streama alla säsonger på TV4 Play' (stream all seasons on TV4 Play).

A complainant pointed out that the series could only be watched on TV4 Play Plus, the platform's paid tier, not on the free TV4 Play. The trailer therefore implied the show was free to stream when it was not.

TV4 did not respond to the complaint.

The Reklamombudsmannen found that the average consumer would read the corner text as an invitation to stream the series on TV4 Play, which is a free service. Since the series in fact required the paid TV4 Play Plus subscription, the claim was not substantiated and the advertising was misleading, breaching Article 5 of the ICC Code.