Paul Valentine went into insolvency — AMOR Group bought the ailing jewellery brand

Paul Valentine is a German direct-to-consumer fashion-accessories brand known for its jewellery and watches — it started with women's watches in 2015 and grew into a wider range of jewellery and accessories. The brand was built as a social-media business, riding Instagram growth into a watch and jewellery label sold online.

In 2025 PV Commerce GmbH, the company behind the brand, entered insolvency proceedings. RA Henrik Schmoll was appointed as provisional insolvency administrator, advised by Allert & Co., and ran a competitive investor process to sell the business operations.

On 12 May 2025 the AMOR Group acquired PV Commerce's business operations, following the company's insolvency proceedings. AMOR Group is an international jewellery and watch provider headquartered in Hanau, Germany, founded in 1978, with around 750 employees, active in 27 countries and managing roughly 3,000 points of sale worldwide; it operates as a portfolio company of the London-based asset manager Robus Capital.

The shape of the case: a digitally-born brand that had scaled quickly on social media met the sharp end of insolvency, and its business was sold off in a six-week process rather than rescued under its own steam. What was left of Paul Valentine passed into the hands of a large legacy jewellery group.