Okaïdi closed 57 stores and cut 244 jobs to escape judicial restructuring

Okaïdi is a French childrenswear brand owned by the IDKIDS group, which also operates Obaïbi, Oxybul, and until recently Jacadi. Founded in northern France, Okaïdi grew to become one of the country's leading children's clothing chains, with approximately €600 million in global revenue — half generated in France — and a store network spanning France and several European markets.

By 2026, the children's clothing market was being reshaped by multiple structural forces: declining birth rates across Europe, sustained pressure on family purchasing power after the inflation spike, the rapid growth of second-hand children's clothing, and relentless competition from ultra-fast fashion players. Okaïdi and other IDKIDS brands entered redressement judiciaire in February 2026, with the Lille Métropole Commercial Court opening proceedings for Okaïdi, Obaïbi, Oxybul, and the logistics platform IDLOG — covering approximately 2,000 employees in France.

On 28 July 2026, the Lille court approved a continuation plan that marked a drastic restructuring. In France, 57 stores were closed and 244 positions eliminated. Internationally, Okaïdi withdrew entirely from Poland (25 stores closed), Germany (17 stores), and Portugal (2 stores). The brand continues to operate a restructured French network focused on profitable locations, with a smaller headquarters adapted to the reduced footprint.