Myssyfarmi was a Finnish knitwear darling — 20 years of losses ended in bankruptcy

Myssyfarmi was a Finnish design company founded around 2006 in Pöytyä, Southwest Finland. It became internationally known for its hand-knitted wool hats, scarves, and hoods made from Finnish sheep's wool, knitted by a network of elderly knitters known as 'Myssy grandmothers'. At its peak, the company employed over 100 pensioner knitters and sold its products in international shopping centers.

Despite its popularity and media attention, Myssyfarmi never achieved profitability. In its last financial year, the company reported turnover of approximately €700,000 against a loss of €260,000. The brand faced years of financial difficulties compounded by supply chain disruptions from wars, flight bans, and energy crises. Efforts to cut costs led to declining sales volume, creating a downward spiral.

In January 2026, Myssyfarmi began a liquidation sale. On February 26, 2026, the company filed for bankruptcy with the District Court of Southwest Finland. CEO Anna Rauhansuu stated the company had exhausted all options to stay afloat. The closure marked the end of a 20-year Finnish fashion story built on traditional craftsmanship.