Mo Li Nai Bai copied LV's Monogram onto its cups — a court ordered ¥10.3M in damages

Mo Li Nai Bai, a Chinese jasmine-milk-tea brand founded in 2021, built its 'Eastern modern' identity around a four-leaf flower pattern that Louis Vuitton's lawyers say is its Monogram. The design went onto store decor, packaging and cups across more than 1,800 stores.

Louis Vuitton sued the brand's operating company, Shenzhen Molichaba, over seven registered trademarks tied to the four-leaf Monogram. An aggravating fact: Mo Li Nai Bai's own similar trademark applications sat in 'rejected-review' or 'invalid' status, yet the design stayed in use at scale.

In a first-instance ruling by the Suzhou Intermediate People's Court, reported on 2 July 2026, the court ordered Mo Li Nai Bai to pay ¥10 million in economic loss plus ¥300,000 in costs — about ¥10.3 million in total. One franchise store was held jointly liable within ¥100,000.

The court also ordered it to stop the infringing use and publish an explanatory statement on six platforms — its website, Weibo, WeChat official account, mini-program, Xiaohongshu and Douyin. The brand's founder said it would appeal, so the ruling is not yet final; afterward some of its platform logos were quietly swapped for a coloured version.