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The encyclopedia · People & Management · Strategic decision · 2010s

Martin Shkreli raised Daraprim's price 5,456% and became the 'pharma bro'

Turing Pharmaceuticals bought a 62-year-old drug and raised its price from $13.50 to $750 per pill — then its CEO went to prison for fraud

Turing Pharmaceuticals · Retrophin · 2015-09-20

What happened

In August 2015, Martin Shkreli's Turing Pharmaceuticals acquired Daraprim, a 62-year-old antiparasitic drug used primarily by HIV/AIDS patients, pregnant women, and organ transplant recipients. The drug had been sold for $13.50 per tablet for decades. Turing raised the price to $750 per tablet — a 5,456% increase — effective immediately. The move was not a response to rising costs or new investment: Daraprim was the only FDA-approved treatment for toxoplasmosis, and its patient population had no alternative.

The price hike triggered a firestorm of public outrage. Presidential candidates condemned it, Congress summoned Shkreli to testify, and the media dubbed him 'the most hated man in America.' Shkreli defended the increase as a sound business decision, arguing that insurance would cover most of the cost and that the revenue would fund research into new treatments. At his congressional hearing, he invoked the Fifth Amendment and sat silent while lawmakers demanded answers.

The public fury, however, was not what sent Shkreli to prison. Federal prosecutors had already been investigating his earlier hedge fund and his first pharmaceutical company, Retrophin, for securities fraud. In December 2015 — three months after the Daraprim controversy — Shkreli was arrested on charges that he had misappropriated Retrophin stock and lied to investors. He was convicted in 2017 and sentenced to seven years in federal prison.

Why it happened

  • Shkreli believed the standard pharma playbook — buy an old drug with no competition, raise the price, collect revenue — was simply good business.
  • He underestimated how a 5,456% price increase on a life-saving drug would turn him into a national symbol of greed, bringing scrutiny that uncovered his unrelated fraud.
What it costDestroyed career, $73M in fines, 7 years in prisoncostly

The lesson

A business model that works in the abstract can fail when the public sees who is hurt. The hike was legal — but the outrage brought prosecutors down on misconduct otherwise gone unnoticed.

Aftermath

Turing never recovered from the backlash. The company filed for bankruptcy in 2022. Shkreli was released from prison in 2022 after serving six years, but was banned from the pharmaceutical industry for life and ordered to pay $73 million in fines and disgorgement. The Daraprim price hike became a defining case study in pharmaceutical pricing reform, and the episode contributed to broader public support for drug price regulation in the United States.

Sources

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