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The encyclopedia · Strategy & Leadership · Strategic decision · 1581–1825

The Levant Company had a monopoly on Ottoman trade — and the monopoly killed it

The Levant Company (1581–1825) had a monopoly on English trade with the Ottoman Empire. The monopoly made the company rich for 200 years. Then free trade came.

Levant Company

From historyHistory and classical literature, legend included. An analogy to think with, not a modern precedent.

What it means today

Every company that is protected by a monopoly — a patent wall, a regulatory barrier, a platform lock-in — faces the Levant Company question: is the monopoly making you profitable, or is it making you incapable of competing without it?

What happened

The Levant Company, chartered in 1581, had a monopoly on English trade with the Ottoman Empire. The company controlled the export of English cloth and the import of silk, spices, and currants from the eastern Mediterranean. For 200 years, the monopoly made the company's members wealthy and gave England a foothold in Ottoman trade.

But the monopoly also made the company complacent. The Levant Company's members were merchants, not innovators: they traded the same goods, on the same routes, with the same methods, for two centuries. When the Industrial Revolution transformed English manufacturing in the 18th century, the Levant Company did not adapt. The company's trade was based on cloth, and the new factories produced cloth faster and cheaper than the company's members could.

In 1825, the British Parliament revoked the Levant Company's charter as part of the free trade reforms. The company was dissolved. The trade with the Ottoman Empire continued, but it was carried on by independent merchants who were not bound by the company's rules. The Levant Company's monopoly had protected its members from competition for 200 years — and had also protected them from the need to innovate.

Why it happened

  • The Levant Company's monopoly protected its members from competition, but it also protected them from the need to innovate. The company traded the same goods, on the same routes, for two centuries
  • The Industrial Revolution transformed English manufacturing in the 18th century, but the Levant Company did not adapt. The new factories produced cloth faster and cheaper than the members could
  • The free trade reforms of the 1820s revoked the charter. The trade continued under independent merchants not bound by the company rules. The monopoly protected the members; the market destroyed them
What it costcharter revoked; company dissolved; monopoly endedcostly

The lesson

A monopoly that protects its members from competition also protects them from the need to innovate. The Levant Company's monopoly lasted 200 years, and the company did not change in 200 years.

Aftermath

The Levant Company was dissolved in 1825. The trade with the Ottoman Empire continued under independent merchants. The company's archives are held by the British Library. The Levant Company is cited in economic history as the definitive case of a monopoly that protected its members from competition and from innovation.

Sources

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