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The encyclopedia · Strategy & Leadership · Strategic decision · 1919–2007

Britain's first palais de danse ended as a student-housing site

The Hammersmith Palais, a music hall since 1919 that The Clash put in a song, played its last gig on 3 May 2007 and was demolished for student flats.

Hammersmith Palais · 2007-05

What happened

The Hammersmith Palais opened on 28 November 1919 as the Palais de Danse — the first purpose-built commercial dance hall in Britain. The Original Dixieland Jazz Band played it from opening night; Joe Loss's orchestra held residence for a decade from 1959. Through the rock era the room on Shepherd's Bush Road hosted the Beatles, the Rolling Stones, David Bowie, the Sex Pistols and the Clash — the last of whom immortalised it in '(White Man) In Hammersmith Palais' after a reggae all-nighter.

By the 2000s the hall, owned by property company Parkway Properties, was worth more as land than as a venue. It was condemned for demolition on 20 March 2007. The send-offs came in layers: the Good, the Bad & the Queen played the billed farewell on 31 March, the Fall recorded their 1 April show as 'Last Night at The Palais', and the very last gig fell to Groove Armada on 3 May 2007.

The end still took five years of planning fights. The council rejected a 429-flat scheme in October 2009 and an appeal failed in July 2010 before an amended plan passed; demolition began in May 2012. In September 2013 a luxury student hall of residence, Pure Hammersmith, opened where the palais stood — 88 years of British music traded for 418 student rooms.

Why it happened

  • The site was worth more as redevelopment land than as a venue, and the owner was a property company.
  • An aging hall without a modern promoter's business case could not outbid residential values in West London.
  • Heritage campaigns and the venue's musical pedigree carried no legal weight against planning decisions.
What it costAn 88-year venue, demolishedcostly

The lesson

The Palais survived 88 years of changing music — jazz, big band, punk — but not property values. It closed in 2007 and became student flats: a venue's rent can't compete with the land under it.

Aftermath

Pure Hammersmith student residence opened on the site in September 2013 with leisure and retail space.

Sources

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