The encyclopedia · Strategy & Leadership · Strategic decision · 1919–2007
Britain's first palais de danse ended as a student-housing site
The Hammersmith Palais, a music hall since 1919 that The Clash put in a song, played its last gig on 3 May 2007 and was demolished for student flats.
Hammersmith Palais · 2007-05
What happened
The Hammersmith Palais opened on 28 November 1919 as the Palais de Danse — the first purpose-built commercial dance hall in Britain. The Original Dixieland Jazz Band played it from opening night; Joe Loss's orchestra held residence for a decade from 1959. Through the rock era the room on Shepherd's Bush Road hosted the Beatles, the Rolling Stones, David Bowie, the Sex Pistols and the Clash — the last of whom immortalised it in '(White Man) In Hammersmith Palais' after a reggae all-nighter.
By the 2000s the hall, owned by property company Parkway Properties, was worth more as land than as a venue. It was condemned for demolition on 20 March 2007. The send-offs came in layers: the Good, the Bad & the Queen played the billed farewell on 31 March, the Fall recorded their 1 April show as 'Last Night at The Palais', and the very last gig fell to Groove Armada on 3 May 2007.
The end still took five years of planning fights. The council rejected a 429-flat scheme in October 2009 and an appeal failed in July 2010 before an amended plan passed; demolition began in May 2012. In September 2013 a luxury student hall of residence, Pure Hammersmith, opened where the palais stood — 88 years of British music traded for 418 student rooms.
Why it happened
- The site was worth more as redevelopment land than as a venue, and the owner was a property company.
- An aging hall without a modern promoter's business case could not outbid residential values in West London.
- Heritage campaigns and the venue's musical pedigree carried no legal weight against planning decisions.
The lesson
The Palais survived 88 years of changing music — jazz, big band, punk — but not property values. It closed in 2007 and became student flats: a venue's rent can't compete with the land under it.
Aftermath
Pure Hammersmith student residence opened on the site in September 2013 with leisure and retail space.
Sources
- Wikipedia — Hammersmith Palais (opened 28 November 1919 as the Hammersmith Palais de Danse at 242 Shepherd's Bush Road, the first palais de danse in Britain; Original Dixieland Jazz Band from opening night; Joe Loss resident band for a decade from 1959; hosted the Beatles, Rolling Stones, David Bowie, Sex Pistols, the Clash, the Cure, U2, the Police and many more; the Clash's '(White Man) In Hammersmith Palais' written after a reggae all-nighter there; owned by Parkway Properties 2006–2012; condemned for demolition 20 March 2007; farewell shows included the Good, the Bad & the Queen 31 March 2007 and the Fall 1 April 2007 released as Last Night at The Palais; final gig 3 May 2007 by Groove Armada; council rejected student-flat plans October 2009, appeal rejected July 2010; demolished May 2012; luxury student hall opened September 2013)
- BBC News, January 2007 — Top London music venue to close (legendary Hammersmith Palais closing; demolition planned for office blocks by Parkway Properties; venue's connection to The Clash's '(White Man) In Hammersmith Palais' noted)
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