The encyclopedia · Product & Design · Strategic decision · 1887–1917
Halda Watch Company made pocket watches — the market evaporated after WWI
Swedish watchmaker Halda built its business on pocket watches. After WWI, demand collapsed. The pocket watch line closed in 1917.
Halda Watch Company
What happened
The Halda Watch Company was founded in 1887 by Henning Hammarlund in Svängsta, Sweden. The company primarily produced pocket watches, with the first models sold in 1889. In 1893, Halda won two medals at the World Exhibition in Chicago, establishing its reputation as a quality watchmaker.
The company diversified early, also producing typewriters and taximeters. But pocket watches remained the core of the business. Over its 28 years of watch production, Halda manufactured about 8,000 pocket watches.
After World War I, demand for pocket watches collapsed. Wristwatches were gaining popularity, and the economic disruption of the war had shifted consumer preferences. Halda faced financial problems as its core product category shrank.
In 1917, Halda closed its pocket watch production. The company was split in 1920 into separate entities: AB Halda Fabriker for typewriters, and Fabriks AB Halda taximeter for taximeters. The taximeter company later became Haldex AB, a commercial vehicle brake systems supplier. The pocket watch operations were transferred to an employee, Carl Borgström, who founded AB Urfabriken (ABU). ABU made watches until 1926, then switched to fishing equipment, eventually becoming ABU-Garcia.
Why it happened
- Halda's business was built on pocket watches, and after WWI the market for pocket watches evaporated — wristwatches were gaining popularity and consumer preferences had shifted
- The company had diversified into typewriters and taximeters, which allowed it to survive as a corporate entity, but the watchmaking division could not sustain itself
- Manufacturing about 8,000 watches over 28 years was a small scale that made the division vulnerable to market shifts — it lacked the volume to weather a downturn
The lesson
Halda built on pocket watches, and after the war the demand went. A company resting on one product category fails when taste moves faster than the factory can retool.
Aftermath
Halda's pocket watch production closed in 1917. The company split into separate entities: AB Halda Fabriker (typewriters) and Fabriks AB Halda taximeter (now Haldex AB, a brake systems supplier). The watchmaking tradition was carried on by Carl Borgström's AB Urfabriken (ABU), which switched to fishing equipment after 1926. The Halda brand was revived in 2009 by Mikael Sandström and produces about 300 watches per year.
Sources
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