The encyclopedia · Strategy & Leadership · Financial decision · 1999–2008
Goldzenn built a gold toilet and a gold carriage — then HSBC wound it up
A Hong Kong jeweller famous for a HK$60 million gold carriage and a solid-gold toilet was wound up by its creditor bank in the 2008 financial crisis.
Goldzenn Group International (金至尊集團國際有限公司) · Hang Fung Gold Technology (恒豐金業科技有限公司) · Luk Fook Group · 2008-10-17
What happened
Lam Sai Wing founded Hang Fung Gold Technology in 1999, building it into a Hong Kong jewellery chain that operated under the Goldzenn brand. The company became famous for spectacle: a HK$60 million gold carriage displayed at its Nathan Road store, and a solid-gold toilet that earned two Guinness World Records and became a tourist attraction. Kelly Chen was the brand ambassador. The company won 'Hong Kong Top Brand' awards and was listed on the Hong Kong Stock Exchange.
The company expanded aggressively, borrowing heavily from banks to fund growth. When the global financial crisis hit in 2008, credit tightened and Goldzenn's debt burden became unsustainable. Rumoured to owe HSBC HK$1 billion, the company could not meet its obligations.
On 17 October 2008, HSBC petitioned the High Court of Hong Kong to wind up the company. The same day, the court appointed Deloitte as provisional liquidator. The winding-up petition effectively ended Goldzenn's independence. The company's shares were suspended and the brand's retail operations were thrown into uncertainty.
Goldzenn survived as a brand but not as an independent company. In November 2013, Luk Fook Group acquired a 50% stake for HK$301 million. In 2023-2024, Luk Fook further increased its ownership, making Goldzenn a wholly-owned subsidiary. The original founding company was gone.
Why it happened
- Goldzenn expanded on borrowed money and had no buffer when the 2008 financial crisis hit — a HK$1 billion debt to HSBC became unpayable overnight when credit markets froze.
- The company spent on marketing spectacles like a gold carriage and gold toilet rather than building a sustainable retail model — the flash attracted tourists but the underlying business was fragile.
- A single creditor, HSBC, held enough of Goldzenn's debt to pull the trigger — when it petitioned for winding-up, the company had no alternative financing and no time to restructure.
The lesson
A gold carriage and a gold toilet do not make a gold business. Goldzenn spent on spectacle while borrowing for survival, and when the bank called in the debt, the spectacle was all that was left.
Aftermath
Goldzenn was wound up by the High Court on 17 October 2008, with Deloitte appointed provisional liquidator. The brand was acquired by Luk Fook Group in 2013 for HK$301 million. By 2024, Luk Fook had fully absorbed Goldzenn as a subsidiary. The original company founded by Lam Sai Wing no longer exists.
Sources
- Wikipedia ZH — 金至尊珠寶 (Goldzenn history, HSBC winding-up petition, Deloitte liquidation, Luk Fook acquisition)
- mpfinance.com
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