案例库 · 产品与设计 · 产品决策 · 1999
这条还没译成中文，下面是英文原文。
Warner Bros. let Wild Wild West's budget climb toward $200M chasing a summer tentpole
Will Smith passed on The Matrix for this Western, whose costs ballooned past plan, leaving the studio's real return short despite a $222M gross.
Warner Bros. · 1999-06-30
怎么回事
Warner Bros. produced Wild Wild West, a big-budget Western action-comedy starring Will Smith, betting his box office track record and a summer tentpole release date would carry an expensive genre mashup, with the budget climbing from an original estimate to a reported $170-200 million after overruns and reshoots.
Smith famously chose the role over playing Neo in The Matrix, released the same year — a decision that became one of the most-cited career missteps in Hollywood once both films' outcomes became clear.
The film grossed $222.1 million worldwide, a number that appeared to clear its budget, but once the studio's roughly 55% theatrical share and the full marketing spend are counted, Warner Bros.' actual return fell well short of covering the ballooned production cost.
为什么会这样
- The studio let the budget climb from its original plan through overruns and reshoots without a firm ceiling.
- A summer tentpole release date assumed a box office ceiling the finished film's mixed reception couldn't reach.
- A surface-level comparison of budget to gross masked the studio's actual return once distribution costs were applied.
- The genre mashup of Western and science-fiction elements didn't test well enough with audiences to justify its scale.
教训
A worldwide gross that looks larger than the budget doesn't mean the studio actually broke even — the theatrical split changes the real math.
后来呢
Wild Wild West became a standard reference point for Will Smith's most-cited career misstep, particularly given his decision to pass on The Matrix the same year, and it damaged Warner Bros.' confidence in big-budget genre mashups for years.
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