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案例库 · 产品与设计 · 运营决策 · 1995

这条还没译成中文,下面是英文原文。

A sinking set and a hurricane pushed Waterworld's budget from $100M to $175M

Filming almost entirely on water extended the shoot nearly 3 months, and the film lost an estimated $103M theatrically before later profit from video and TV.

Universal Pictures · 1995-07-28

怎么回事

Universal Pictures greenlit Waterworld, a post-apocalyptic film starring Kevin Costner shot almost entirely on open water, with an original budget estimate around $100 million that the studio approved despite the well-known unpredictability and expense of ocean-based filming.

Production ran into severe complications from the start: poor weather, safety concerns for cast and crew, and one of the film's major floating sets sinking during a storm, extending the shoot by nearly three months and pushing the final budget to a reported $175 million.

Waterworld grossed $264 million worldwide, a number that still left Universal with an estimated $103 million theatrical loss once the studio's roughly 50% box office share is weighed against the full $235 million production and marketing cost. The film eventually turned a modest profit years later through home video, rental and television revenue.

为什么会这样

  • The studio approved an ocean-based shoot at this budget scale without adequate contingency planning for weather and safety risks.
  • Nobody capped the production once a sinking set and weather delays signaled the shoot was running well past its original plan.
  • The theatrical release alone was expected to carry the full return, without factoring the years-long path to profitability through other revenue channels.
  • No fallback production plan existed for a film built around the singular, high-risk choice to shoot almost entirely on water.
代价~$103M theatrical loss代价高昂

教训

A production built around one uncontrollable environmental risk needs a budget contingency sized to that risk, not to the best-case shoot.

后来呢

Waterworld became a standard case study in film-school and industry discussions of runaway production costs, though its later profitability through home media complicated its reputation as a pure failure.

资料来源

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