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案例库 · 产品与设计 · 产品决策 · 2017

这条还没译成中文,下面是英文原文。

Luc Besson bet his own studio on Europe's most expensive film, and it lost EuropaCorp $83M

Valerian and the City of a Thousand Planets cost about $180M, grossed $185M, and its underperformance drove EuropaCorp to a half-year loss and staff layoffs.

EuropaCorp · 2017-07-21

怎么回事

Director Luc Besson financed Valerian and the City of a Thousand Planets through his own studio EuropaCorp, adapting the French comic series Valérian and Laureline on a budget of roughly $180 million — the most expensive independent and European film ever made at the time — with EuropaCorp covering a reported 10% of that cost after presales to 120 countries.

The film opened domestically to just $17 million, finishing outside the top four at the box office and prompting Deadline Hollywood to call it a domestic bomb, despite the scale of the visual production.

Valerian closed with $185 million worldwide against its roughly $180 million budget before marketing, and its underperformance directly drove EuropaCorp to post a half-year loss of $83.1 million, forcing the company into layoff consultations affecting up to 28% of its French staff.

为什么会这样

  • Besson committed his own studio's balance sheet to a budget scale it had never previously attempted at this size.
  • The film relied on international presales to cover costs, leaving the studio exposed once the domestic opening came in weak.
  • Marketing and release strategy didn't build a wide enough opening-weekend base for the source material's limited US name recognition.
  • No contingency plan protected the studio's finances once box office fell well short of what the budget scale required.
代价$83.1M half-year loss at EuropaCorp代价高昂

教训

Betting your own company's balance sheet on one film's box office removes any margin for a weak opening weekend.

后来呢

EuropaCorp laid off staff and scaled back its ambitions for future big-budget productions, and Besson did not attempt another film at Valerian's scale for years afterward.

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