案例库 · 战略与领导 · 战略决策 · 2007–2016
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Universal Studios broke ground in Dubai in 2008 — the gate stood empty for 8 years
A $2.2B Universal Studios park in Dubai stalled within months of the 2008 crisis. The site sat as an unused gate until formally cancelled in 2016.
Tatweer · Universal Studios · 2008-07-27
怎么回事
Universal Studios Dubailand was announced in April 2007 as an $2.2B joint venture between Dubai Holding subsidiary Tatweer and Universal Studios, one of 45 mega-projects inside Dubailand — a planned 278 km² tourism district Dubai had unveiled in 2003 at a total projected cost of $64.3 billion, meant to be twice the size of Walt Disney World. Universal Studios Dubailand broke ground on July 27, 2008.
Within months, the 2008 global financial crisis hit, followed in 2009 by Dubai's own property crash and the Dubai World debt crisis. Most Dubailand mega-projects were put on hold and their construction workforces let go. Universal Studios' site stalled soon after groundbreaking; by 2012, visitors and journalists found nothing on site but an unused entrance gate still bearing the Universal Studios logo, four years after the ceremony that opened construction.
The project was formally cancelled on October 27, 2016. Universal Studios never opened in Dubai. A scaled-down successor district, Dubai Parks and Resorts, opened on a different site in Jebel Ali later in 2016 — about 25 million square feet against Dubailand's original 3-billion-square-foot ambition — with Legoland, Motiongate and Bollywood Parks in place of the cancelled Universal, Six Flags and DreamWorks parks.
为什么会这样
- Construction began on a single-source financing plan tied to Dubai's real-estate boom, with no contingency for the boom ending mid-build.
- The 2008 crisis and 2009 Dubai World debt crisis hit at the exact moment the project needed continued capital to move past groundbreaking.
- Once halted, an eight-year gap between stalling and formal cancellation left the site as a visible, photographed symbol of the failure rather than a quiet write-off.
- The megaproject's scale — 45 sub-projects announced together — meant one financing shock stalled nearly all of them simultaneously instead of isolating the damage.
教训
A groundbreaking ceremony is a promise, not a guarantee. Universal Studios Dubailand had a gate and a logo for eight years after the shovels went in.
后来呢
Dubailand as originally announced was never completed. Dubai Parks and Resorts opened on a separate site in December 2016 as a far smaller successor, absorbing some of the cancelled concepts (Motiongate stood in for DreamWorks) but not Universal Studios, which has never opened in Dubai.
资料来源
- Wikipedia — Universal Studios Dubailand: announced April 2007 as $2.2bn/8bn AED JV, groundbreaking July 27 2008, stalled construction, formally cancelled October 27 2016
- Wikipedia — Dubailand: 2003 announcement, 278 km² / $64.3B planned scope, 2008 financial crisis halted most sub-projects, Dubai Parks and Resorts opened December 2016 as scaled-down successor
- The Independent — Dubai, buy, buy: Gulf state starts to build again (Dec 2012), describing the unused Universal Studios gate still standing on the stalled site
- Gulf News — Groundbreaking at Universal Studios Dubailand (July 27 2008)
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