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Tiger Tiger roared through London nightlife for 26 years — then the site became a hotel

Novus Leisure's flagship Tiger Tiger opened in London's Haymarket in 1998; it closed in October 2024, loss-making, with plans to turn it into a 507-room hotel.

Tiger Tiger · Novus Leisure · 2024-10

怎么回事

Tiger Tiger opened in 1998 in Haymarket House, an eight-storey building in London's West End, and became the city's flagship superclub: 18,000 square feet, a capacity of 1,700, four dance floors and five bars with a different genre on each floor. Branches followed, including Cardiff and Leeds.

The model aged badly. The flagship reportedly ran at a loss for years amid London's declining nightlife economy, and the Leeds branch closed in 2018. The brand increasingly relied on tourist nights out rather than the dance-music crowds it was built for.

In October 2024 the flagship closed after 26 years, with the last song 'Impala' by Gheist. A planning application to Westminster Council proposed converting Haymarket House into a 507-room hotel; Novus Leisure thanked customers 'for years of incredible memories.' The dance floor lost to the planning application.

为什么会这样

  • Years of losses: a four-floor, five-bar superclub needs full houses every night to clear its fixed costs.
  • London's nightlife economy contracted — rising costs and thinning crowds squeezed big venues across the city.
  • The building was worth more as a hotel: a 507-room conversion proposal outbid the dance floor in the West End.
代价26-year flagship, loss-making for years代价高昂

教训

Tiger Tiger proved the West End's arithmetic: a loss-making superclub competes with a 507-room hotel planning application for the same building, and after 26 years the hotel wins.

后来呢

Haymarket House awaits conversion into a hotel. London's large-club stock continued to shrink as nightlife venues lost out to property economics.

资料来源

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