案例库 · 产品与设计 · 产品决策 · 2018
这条还没译成中文，下面是英文原文。
A Korean war thriller needed 3.7M admissions to break even and got 1.67M
Take Point cost around 14 billion won to make, but drew less than half its break-even audience and made back under 10 billion won at the box office.
Kim Byung-woo · Ha Jung-woo · 2018-12-26
怎么回事
Director Kim Byung-woo's Take Point, released internationally as PMC: The Bunker, was produced on a budget of roughly 14 billion won as a single-shot-style war thriller set in a North Korean bunker, requiring an estimated 3.7 million admissions in South Korea to break even.
The film opened December 26, 2018 against strong holiday competition and drew mixed reviews for its plot and pacing despite praise for its technical execution. Domestic admissions stalled well short of what the budget required.
Take Point closed with about 1.67 million domestic admissions, roughly 45% of its break-even target, and a worldwide box office under $13 million against its production cost, making it one of the notable Korean box office disappointments of the year.
为什么会这样
- The budget was set against a break-even admissions target nearly triple what a mid-tier Korean thriller could reliably expect.
- Release timing put the film in direct competition with bigger holiday releases without a marketing plan built to win that window.
- Story and pacing weaknesses noted by reviewers went unaddressed despite the film's high technical ambitions.
- No fallback plan existed for a shortfall this large, since the break-even bar left almost no margin for underperformance.
教训
A break-even target that leaves no room for a bad opening weekend is a budget set for a best case, not a plan.
后来呢
Take Point is cited in Korean film industry coverage as an example of technically ambitious productions overreaching their realistic box office ceiling in a crowded holiday release calendar.
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