案例库 · 财务与会计 · 财务决策 · 2013–2018
这条还没译成中文,下面是英文原文。
Shyp raised $62M to kill the post office — and shipped itself out of business
The 'Uber for shipping' hit a $250M valuation in 2015 on a flat $5 fee; CEO Kevin Gibbon shut Shyp down on 27 March 2018, admitting the model never worked.
Shyp · 2018-03
怎么回事
Shyp launched in San Francisco in 2013: an on-demand shipping service — tap the app, someone collects your item, packs it and ships it through USPS or the major carriers, all for a flat $5 fee. Investors loved it at the height of the on-demand boom: a $50 million Series B led by Kleiner Perkins' John Doerr in 2015 took the valuation to $250 million, on $62 million raised in total.
The flat fee was the trap: packing a laptop cost something else entirely than packing a bicycle, yet both carried the same $5 price. Shyp expanded to New York, Los Angeles, Chicago and Miami, chasing growth rather than unit economics; Gibbon later admitted falling for the 'growth at all costs' trap and keeping 'popular-but-unprofitable parts of our business running'. In July 2017 the company retreated to San Francisco alone and cut staff. It was too late.
On 27 March 2018 Gibbon shut Shyp down, effective immediately: 'My early mistakes in Shyp's business ended up being prohibitive to our survival. For that, I am sorry.' Five years, four cities and $62 million ended in one blog post.
为什么会这样
- Flat pricing against variable costs: $5 for anything could not survive real logistics.
- Expansion before unit economics: New York, LA, Chicago and Miami multiplied a loss that had never been fixed in San Francisco.
- The unprofitable consumer service was kept alive instead of committing to the business-to-business pivots that made money.
教训
Shyp priced every package at $5 and raised $62M on the promise — then learned that logistics costs do not flatten because your pricing does. Growth at all costs, then no costs left.
后来呢
Gibbon's post-mortem became a fixture of startup-failure literature. The on-demand shipping space consolidated around carrier-owned tools and marketplace integrations.
资料来源
- TechCrunch, 27 March 2018 — On-demand shipping startup Shyp is shutting down (rocketed to a $250M valuation in 2015; $50M 2015 round led by John Doerr at Kleiner Perkins; CEO Kevin Gibbon announced immediate shutdown: 'growth at all costs' trap, kept 'popular-but-unprofitable parts of our business running'; flat $5 fee not viable; expanded beyond SF to Miami, NYC, LA, Chicago; retreated to San Francisco and cut staff July 2017)
- Business Insider, March 2018 — Shyp Shutting Down (on-demand shipping startup shut down after five years and $62M in venture funding; announced via Twitter and email; Gibbon: 'It's easy to be drawn to the allure of stories where founders didn't listen to advice... I was definitely guilty of that')
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