案例库 · 广告与公关 · 市场决策 · 2025–2026
这条还没译成中文，下面是英文原文。
Polymarket's CMO paid influencers to fake winning bets — 140 million views, zero real wins
Polymarket's marketing chief paid creators to film staged 'winning bets.' A WSJ probe found none was real; senators asked the CFTC to investigate.
Polymarket · 2026-06
怎么回事
Between January 2025 and February 2026, Polymarket's chief marketing officer, Matthew Modabber, used a personal PayPal account to pay at least $350,000 to social media creators, who posted videos showing large, profitable bets on the crypto prediction-market platform. Creators sometimes wrote the scripts themselves and were, at times, asked to promote specific bets.
A Wall Street Journal investigation, published in late June 2026, found the campaign reached more than 140 million views across TikTok, YouTube and Instagram — and that across 1,105 videos, roughly $1.9 million in apparent winning wagers had all been fabricated. Creators used near-identical copies of Polymarket's website to film trades that never happened.
The National Association of Consumer Advocates filed a civil suit in the Superior Court of the District of Columbia, alleging Polymarket targeted college-age Americans with staged advertising while concealing the loss rates real traders actually experience. U.S. Senators John Curtis and Adam Schiff wrote to the CFTC calling the reported conduct 'deeply troubling' and asking whether it violated federal law. Polymarket said it launched an internal review of its promotional content.
为什么会这样
- The marketing chief ran the payments personally through PayPal rather than a monitored agency process, so no internal compliance check sat between the idea and 1,105 published videos.
- Staging fake wins rather than disclosing real, typical outcomes let the campaign sell a platform where people reliably profit, the opposite of what actual trading data would show.
- Paying creators to write and perform fabricated bets converted ordinary undisclosed-endorsement risk into manufactured evidence, a much harder claim to defend once uncovered.
教训
Undisclosed endorsement is a compliance problem; endorsement built on fabricated outcomes is a fraud problem — a different category of risk.
后来呢
The scandal drew federal legislative attention to a platform that had been expanding into US retail betting, and became a reference case in the wider 2025–2026 wave of influencer-disclosure litigation for showing how far undisclosed paid promotion can escalate once outcomes themselves are staged.
资料来源
- Tech Startups — Polymarket paid influencers to fake winning bets in 140 million-view marketing campaign, WSJ investigation finds
- Sen. John Curtis — Curtis, Schiff Press CFTC on Reports of Deceptive Marketing by Prediction Market Operator
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