PixVideo advertised 'erase anything' over a woman's vanishing clothes — ASA banned it

In January 2026, Saeta Tech Ltd, trading as PixVideo — AI Video Maker, ran a paid YouTube ad showing a 'before' image of a young woman with a red scribble over her midriff and an 'after' image with her bare skin revealed, including beneath her shorts. The ad's text read 'Erase anything' with a heart-eyes emoji, alongside 'Think it. Get it instantly. Free AI. No creative boundaries.'

Eight members of the public complained to the Advertising Standards Authority. On 18 March 2026, the ASA upheld the complaints and banned the ad, ruling that it implied the app could be used to remove a real woman's clothing from an image, objectified and sexualised her, and condoned altering and exposing a woman's body without her consent — breaching the CAP Code's rules on social responsibility (1.3) and harm and offence (4.1, 4.9).

Saeta Tech had already voluntarily pulled the ad, suspended advertising across all platforms pending an internal audit, and put in place stricter creative-review and compliance checks before the ruling was published — cooperation the ASA's decision noted, without it changing the finding.