案例库 · 广告与公关 · 市场决策 · 2026
这条还没译成中文，下面是英文原文。
Nordic Nest influencer's 'Adlink lampa på rea' link was not an ad label
An Instagram Story pushing a Nordic Nest lamp used 'Adlink lampa på rea' as its only marker; RON said consumers could not tell it was an ad.
Nordic Nest AB · 2026-05-19
怎么回事
An Instagram Story by influencer Klara Doktorow promoted a lamp from home-and-interiors retailer Nordic Nest. The only commercial marker was a link reading 'Adlink lampa på rea' (Adlink lamp on sale).
Nordic Nest and the influencer sought reconsideration of an earlier ruling, arguing the link and the surrounding content made the commercial nature clear.
The Opinion Board rejected the reconsideration, holding that each ad unit is assessed on its own and that clarifying information on intermediate landing pages is not considered.
Because the average consumer could not readily tell the post was commercial, the ad breached Articles 7 and 18 of the ICC Code, which require commercial communication to be clearly identifiable as such.
为什么会这样
- A single attached link is not a label the eye registers as advertising
- The ruling is judged on the post itself, not on what the landing page later explains
- Asking for a second opinion bought no sympathy when the unit still failed the identification test
教训
A hyperlink is not an advertising label. If the ad is only identifiable after a click, the consumer has already been shown commercial content they did not know was commercial.
后来呢
The Opinion Board denied the reconsideration and upheld the earlier finding. The Instagram Story breached Articles 7 and 18 of the ICC Code.
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