Next's legging ad angled the camera low enough that the ASA called the model too thin

怎么回事

为什么会这样

• Next's defense addressed the digital editing specifically, but the ASA's objection was about the combined effect of angle, pose and footwear — a narrower defense than the finding required.
• A camera angle chosen to flatter the product (leggings) inherently also reshapes the body wearing it — there's no neutral way to shoot 'focus on the product' when the product is worn clothing.
• The ruling targeted the cumulative styling choices, not any single element — pointed shoes alone, or the angle alone, likely wouldn't have drawn the same finding; together they built one impression.

后来呢

Next removed the ad and was told to prepare future images responsibly; the ruling came weeks before similar findings against M&S and Zara extended the same standard across UK fashion retail.