Movistar Colombia sold 'IlimiDatos' — the SIC said the pun hid a limit

Movistar Colombia promoted 'IlimiDatos – Pasa Gigas Pide y Comparte tus datos con quien quieras': plans priced between roughly $63,868 and $99,990 pesos that suggested subscribers could share their data with any line — postpaid or prepaid. The pun did the selling: IlimiDatos read as ilimitado. Colombia's SIC then checked what sharing was actually on offer.

The finding: the 'Pasa Gigas' sharing service only worked between postpaid users, so the advertised benefit did not exist for prepaid lines — the majority of the market the ad invited. The SIC fined Colombia Telecomunicaciones $1,507,000,000 pesos for misleading advertising, and added a second finding: users who felt deceived and tried to leave hit obstructed contract terminations — requests mishandled, delayed, or met with requirements that were not regulated.

The decision, announced on 23 August 2022, was open to appeals of reposición and apelación. For telecom advertising in Colombia it joined the Claro rulings as a standing rule: 'share with anyone' and 'unlimited' are objective claims, and the product must deliver them — including the exit door for anyone misled.