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案例库 · 财务与会计 · 财务决策 · 1963–2022

这条还没译成中文,下面是英文原文。

The importer that brought Dolce & Gabbana to Japan lost both its leaders in two years

Misaki Shoji built a 59-year business importing GHERARDINI, MALO and Dolce & Gabbana. Its president died in 2015, founder in 2017, then the yen finished it.

Misaki Shoji (三崎商事) · 2022-08-01

怎么回事

Misaki Shoji built its business over nearly six decades importing and wholesaling European luxury brands into Japan, including the leather goods house GHERARDINI, cashmere label MALO, and CIVIDINI. Its signature achievement was bringing Dolce & Gabbana into the Japanese market in 1996 through a tie-up with the then-young Italian house.

The company's leadership was hit twice in quick succession: its sitting president died suddenly in 2015, and the company's founder died in 2017. Sales had already been declining, falling from ¥5.961 billion in the fiscal year ending February 2012 to roughly half that a decade later.

COVID-19 struck in February 2020 just as the leadership transition was still unsettled, cutting off the in-person retail and department store sales channels that luxury imports depended on. A weak yen that persisted through the pandemic and after made imported European goods progressively more expensive to bring in, squeezing margins on a business that could not pass the full cost increase on to price-sensitive Japanese buyers.

By the fiscal year ending February 2022, sales had fallen to ¥3.11 billion against heavy losses. On August 1, 2022, Misaki Shoji filed for civil rehabilitation with the Osaka District Court, reporting total liabilities of approximately ¥4.663 billion — a company that had introduced one of fashion's biggest names to Japan unable to survive the combination of a leadership vacuum, a pandemic, and currency risk it had no way to hedge.

为什么会这样

  • Losing both its president and founder within two years left Misaki Shoji without stable leadership just as its core import business was already declining, with no clear succession plan in place.
  • The company's entire model depended on physical retail and department store channels for European imports, which COVID-19 shut down at the exact moment leadership was already unsettled.
  • A prolonged weak yen raised the cost of every import after 2020, and a wholesale importer selling to price-sensitive buyers had little room to pass those costs through without losing sales.
代价Civil rehabilitation with ¥4.66B in liabilities代价高昂

教训

A business built on currency-exposed imports and thin leadership carries two risks that rarely announce themselves alone — a death and a sustained currency move together are far worse than either.

后来呢

Misaki Shoji entered civil rehabilitation proceedings under the Osaka District Court with roughly ¥4.66 billion in liabilities. Japanese fashion trade press noted the case as a sign that import wholesalers without their own retail footprint had lost the direct customer trust that once justified the middleman role between European luxury houses and Japanese department stores.

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