案例库 · 产品与设计 · 产品决策 · 2008
这条还没译成中文，下面是英文原文。
Uwe Boll's biggest budget yet made back a fifth of its cost, and he quit big films
In the Name of the King, a $60M Dungeon Siege adaptation with Jason Statham and Ray Liotta, grossed only $13.1M worldwide.
Boll Kino Beteiligungs GmbH · 2008-01-11
怎么回事
Director Uwe Boll, previously known for a string of low-budget video-game adaptations, secured his largest budget yet — $60 million — to adapt the game Dungeon Siege into In the Name of the King, casting name actors including Jason Statham, Ray Liotta and Burt Reynolds to lend the project mainstream credibility.
The finished film carried the same critical reputation Boll's earlier films had, with reviewers panning the script, pacing and effects despite the larger budget and recognizable cast attached to it.
The film opened to a muted release and closed with just $13.1 million worldwide, recovering less than a quarter of its production budget alone. Boll publicly stated afterward that the loss ended his ambitions for further big-budget films.
为什么会这样
- Financing scaled up to $60 million without the underlying script or directing pedigree changing from Boll's earlier, much cheaper films.
- Casting recognizable actors was treated as sufficient to elevate the film's commercial and critical prospects on its own.
- Nobody tested audience appetite for a Dungeon Siege adaptation at this budget level before committing to it.
- The release strategy did not account for the mismatch between the film's reputation risk and its now much larger financial exposure.
教训
A bigger budget and a recognizable cast don't fix a director's track record — they just raise what the same mistakes cost.
后来呢
Boll announced he would not pursue films at this budget scale again, and returned to smaller productions. In the Name of the King became a standard reference for mismatched ambition and execution in video-game film adaptations.
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