Gong Cha shuttered all 29 Singapore outlets when the global parent refused to renew

怎么回事

为什么会这样

• The global brand owner judged the incumbent master franchisee was not the operator it wanted for the relaunch, so it let the agreement lapse rather than renew.
• Gong Cha's '2.0' revamp, already rolled out overseas since 2024, gave the parent a reason to reset the whole Singapore network with new franchisees.
• A master franchise relationship is a single point of failure — when the brand and the operator disagree, the entire national network closes at once.
• Years of on-and-off brand management, including the 2017 handover to LiHO, left the brand without a stable local operator to build on.

后来呢

Gong Cha closed all 29 Singapore outlets on 2 October 2025, with the local entity ceasing to be a franchisee from 1 October. The brand had entered the market in 2009 under RTG Holdings, whose 84 outlets were converted to the homegrown LiHO brand in June 2017; Gong Cha re-entered in December 2017 under a new master franchisee led by Kang Puay Seng. Gong Cha Global said it would relaunch in Singapore in 2026 with new local franchisees under its 'Gong Cha 2.0' revamp, citing strong results in Japan and South Korea.