案例库 · 产品与设计 · 产品决策 · 2000
这条还没译成中文，下面是英文原文。
A $45M Dungeons & Dragons film killed the franchise's big-screen plans for over a decade
The 2000 adaptation grossed just $33.8M worldwide, an $11M-plus loss that shelved any theatrical D&D sequel until studios revived the property years later.
New Line Cinema · 2000-12-08
怎么回事
New Line Cinema greenlit a live-action adaptation of the Dungeons & Dragons tabletop role-playing game, one of the best-known names in fantasy gaming, on a budget of about $45 million, betting the franchise's brand recognition alone would translate into a theatrical audience.
The finished film received some of the harshest reviews of the year, criticized for its script, acting and effects, undermining the brand-recognition bet the budget had been built on.
Dungeons & Dragons closed with a worldwide gross of about $33.8 million, an estimated $11 million loss once the full costs were counted. The result was decisive enough that plans to build a theatrical franchise around the property were shelved for well over a decade.
为什么会这样
- The studio bet on brand recognition alone without a script or production quality strong enough to justify the adaptation.
- Nobody course-corrected during production even as the finished film's quality problems became apparent.
- The budget assumed tabletop gaming's cultural cachet would translate directly into mainstream theatrical demand.
- No fallback plan existed for what a weak theatrical reception would mean for the franchise's broader ambitions.
教训
A recognizable brand name gets you a greenlight, not a good movie — and a bad movie can shelve the brand's other plans for over a decade.
后来呢
Dungeons & Dragons had only direct-to-video sequels for years afterward, and it took until 2023's Honor Among Thieves for a theatrical D&D film to be attempted again, with a substantially different creative approach.
资料来源
- Dungeons & Dragons (2000 film) — Wikipedia
- ScreenRant — Remember 2000's Dungeons & Dragons Movie? 6 Reasons It Failed
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