DoorDash wound down Deliveroo Singapore in 2026, taking the app offline on 4 March

怎么回事

为什么会这样

• DoorDash, after acquiring Deliveroo, reviewed its international portfolio market by market and concluded Singapore did not offer a clear path to sustainable scale and leadership.
• A small, competitive city with multiple entrenched delivery apps means the cost of winning density is high and the long-term margin case is weak.
• Concentrating investment in fewer, larger markets is cheaper than defending a long tail of small ones, so a peripheral market was the natural first cut.
• The decision was made at parent level around portfolio economics, ahead of any local operational failure, so it hit the market with almost no advance notice.

后来呢

Deliveroo announced on 25 February 2026 that it would cease food delivery in Singapore, with the app going offline after 4 March, ending an 11-year presence that began in November 2015. The move was part of parent DoorDash's international portfolio review, which also wound down delivery in Qatar, Japan and Uzbekistan. DoorDash had acquired Deliveroo in May 2025 for US$3.85 billion. Riders, restaurants and users were left to switch to rival platforms.