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案例库 · 战略与领导 · 战略决策 · 2007–2023

这条还没译成中文,下面是英文原文。

Byron went from £100M to £856,000 in ten years

Founded in 2007 and sold for £100M in 2013, Byron was sold out of administration for £856,000 in January 2023 — after two rescues and 31 closures.

Byron Hamburgers · 2023-01

怎么回事

Tom Byng founded Byron in 2007, and the premium burger chain grew until private equity firm Hutton Collins bought it for £100 million in 2013. The expansion continued to 67 restaurants — straight into Britain's casual dining crunch, with a creditor restructuring in 2017 under owner Three Hills Capital and a full restructure in 2018.

The pandemic finished the first act. Byron filed notice of administration in June 2020; on 31 July 2020 it was sold to Calveton for £4 million, with 31 restaurants closed and 651 jobs axed. A recovery flickered — monthly EBITDA turned positive after lockdown — but food and energy prices and the cost-of-living squeeze brought a £1.6 million EBITDA loss for the year to July 2022.

Administrators from Interpath took over in October 2022, and in January 2023 Byron was sold again, to Tristar Foods, for £856,000 — £800,000 of it goodwill and intellectual property, the rest assets from closed sites. Nine more restaurants shut; twelve survived. Ten years after the £100 million sale, the chain was worth less than one percent of it.

为什么会这样

  • The £100M price was paid at the top of casual dining; the debt and rent structure survived long after the traffic did.
  • Each rescue shrank the chain but not its exposure: 2017's CVA, 2020's sale, 2022's administration — three reckonings in six years.
  • The final squeeze was macro: food, energy and a customer with less to spend made the premium burger a luxury to cut.
代价£100M valuation to £856,000 sale代价高昂

教训

Byron sold for £100M in 2013 and for £856,000 out of administration in 2023 — a decade in which three rescues each bought time and none bought a model.

后来呢

Tristar Foods runs a rump of around a dozen Byron restaurants. The £99 million of lost value remains one of UK casual dining's sharpest arcs.

资料来源

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