案例库 · 战略与领导 · 战略决策 · 2007–2023
这条还没译成中文,下面是英文原文。
Byron went from £100M to £856,000 in ten years
Founded in 2007 and sold for £100M in 2013, Byron was sold out of administration for £856,000 in January 2023 — after two rescues and 31 closures.
Byron Hamburgers · 2023-01
怎么回事
Tom Byng founded Byron in 2007, and the premium burger chain grew until private equity firm Hutton Collins bought it for £100 million in 2013. The expansion continued to 67 restaurants — straight into Britain's casual dining crunch, with a creditor restructuring in 2017 under owner Three Hills Capital and a full restructure in 2018.
The pandemic finished the first act. Byron filed notice of administration in June 2020; on 31 July 2020 it was sold to Calveton for £4 million, with 31 restaurants closed and 651 jobs axed. A recovery flickered — monthly EBITDA turned positive after lockdown — but food and energy prices and the cost-of-living squeeze brought a £1.6 million EBITDA loss for the year to July 2022.
Administrators from Interpath took over in October 2022, and in January 2023 Byron was sold again, to Tristar Foods, for £856,000 — £800,000 of it goodwill and intellectual property, the rest assets from closed sites. Nine more restaurants shut; twelve survived. Ten years after the £100 million sale, the chain was worth less than one percent of it.
为什么会这样
- The £100M price was paid at the top of casual dining; the debt and rent structure survived long after the traffic did.
- Each rescue shrank the chain but not its exposure: 2017's CVA, 2020's sale, 2022's administration — three reckonings in six years.
- The final squeeze was macro: food, energy and a customer with less to spend made the premium burger a luxury to cut.
教训
Byron sold for £100M in 2013 and for £856,000 out of administration in 2023 — a decade in which three rescues each bought time and none bought a model.
后来呢
Tristar Foods runs a rump of around a dozen Byron restaurants. The £99 million of lost value remains one of UK casual dining's sharpest arcs.
资料来源
- The Caterer — Byron burger chain loses £99m in value over 10 years (sold for £856,000 January 2023 — £800k goodwill/IP plus £56k assets from closed sites — ten years after £100m sale to Hutton Collins in 2013; founded 2007 by Tom Byng; grew from 34 sites in 2013 to 67; 51 sites before 2020 transaction, 31 closed in it; £1.6m EBITDA loss year ending 31 July 2022; Interpath administrators appointed October 2022; sold to Tristar Foods; causes: 2018 restructuring, pandemic, food/energy prices, cost-of-living crisis)
- Mirror, 31 July 2020 — Byron burger chain sold with 31 restaurants to close and 651 jobs axed (sale to Calveton announced 31 July 2020; 31 outlets to close permanently, ~21 to continue; 651 redundancies, 551 staff transferred; notice to appoint KPMG administrators filed June 2020; Three Hills Capital had bought chain in 2017; part of wider casual dining collapse with Carluccio's, Chiquito and Casual Dining Group; KPMG's Will Wright: pandemic impact 'profound')
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