Cuidado con el Perro pulled a shirt denounced as inciting rape — and apologized publicly

In December 2018 the Mexican urban-wear brand Cuidado con el Perro, founded in 2006, was selling a men's-section T-shirt whose printed English phrases translated, in sequence, as a script for isolating and sexually assaulting a woman. Users on Twitter denounced the garment as inciting rape and demanded it be pulled from the market; the National Commission to Prevent and Eradicate Violence against Women (CONAVIM) publicly exhorted the company to withdraw it, citing the complaints it had received.

The company retreated within days. In a statement issued Thursday December 6, it said: 'We deeply regret what happened on this occasion, since the message conveyed in the design is offensive, and in no way matches the values of our company; the shirt is already being removed from our stores.' El Financiero's account framed the removal as compelled — the brand 'was obliged' to retire the product after the social-media denunciations and CONAVIM's public call to 'raise your voice and send your complaint.'

The phrases were printed as a connected sequence, so the garment read as an instruction set rather than four unrelated slogans.

Placing it in the men's section made the framing unmistakable and gave the denunciation its specificity.

A government commission for preventing violence against women publicly demanded withdrawal — a rebuke no apparel brand can ride out.

Mexican social media had the reach to turn a single product page into a national story within a day.

Merch copy needs the same review as any public statement: if a design only works when nobody reads it closely, it isn't edgy — it's a recall.

Cuidado con el Perro apologized publicly and confirmed the shirt was being withdrawn from its stores; CONAVIM's exhortation stayed on its Twitter account. El Financiero treated the removal as compelled rather than voluntary, and the episode ended with the brand's own statement — the message 'does not in any way match the values of our company' — doing the explaining for a design its approval process had let into stores.